ABOUT BORAMI
Borami is a blend of the Korean word “보라” (bora), meaning “purple”, and the French word “ami” (pronounced “ah-mee”), which means “friend”. Together, Borami reflects what this name means to me: curiosity, creativity, and a deeply human connection. 

Purple is the colour of imagination, connection, and dignity. A friend is someone who listens, guides, and stands with you. Together, Borami is about bridging cultures with creativity and care. 

At Borami, you won’t find cookie-cutter solutions or heavy corporate jargon. Instead, you’ll find:

• Creativity with heart → ideas rooted in cultural intelligence and artistic expression.
  
  

• Care in practice → equity and inclusion aren’t add-ons; they’re the foundation.
  
  

• Connection that lasts → relationships built on trust, curiosity, and shared growth.

ENGLISH Short Bio:
Tülay Tetiker McNally has lived and worked in Turkey, Germany, the UK, Canada, Sweden and Spain. She is passionate about embedding developer- and player-centred inclusive design thinking into game development, crafting solutions that foster safe, enjoyable, and positive interactions for all players. With over two decades of experience in the gaming industry, Tülay began her career with Square Enix and SEGA of Europe. She joined BioWare in 2010 as Director of QA & Central Development Operations and later, in 2018, took on the role of Senior Development Director at DICE Studio Operations, where she led strategic initiatives to enhance studio culture. In 2020, she became Electronic Arts’ first Director of Inclusive Design & Product Development. Since 2023, Tülay has been Senior Director of Inclusive Design Strategy at Scopely. She holds a Master of Arts in American Studies from Ludwig-Maximilians University and a Postgraduate Diploma in Innovation & Design Thinking from Guglielmo Marconi University. Tülay is also a certified coach and mentor.

DEUTSCH Kurzbio: 

Tülay Tetiker McNally hat in der Türkei, Deutschland, Großbritannien, Kanada, Schweden und Spanien gelebt und gearbeitet. Ihre Leidenschaft ist es, ein entwickler- und spielerzentriertes inklusives Design-Denken in der Spieleentwicklung zu fördern und Lösungen zu schaffen, die sichere, angenehme und positive Interaktionen für alle ermöglichen. Mit mehr als zwanzig Jahren Erfahrung in der Spieleindustrie begann Tülay ihre Karriere bei Square Enix und SEGA of Europe. 2010 trat sie BioWare als Director of QA & Central Development Operations bei und übernahm 2018 die Rolle des Senior Development Director im DICE Studio Operations Team, wo sie strategische Initiativen zur Verbesserung der Studiokultur leitete. 2020 wurde sie die erste Director of Inclusive Design & Product Development bei Electronic Arts. Seit 2023 ist Tülay Senior Director für Inclusive Design Stratgy bei Scopely. Sie hat einen Master of Arts in American Studies von der Ludwig-Maximilians-Universität sowie ein Postgraduierten-Diplom in Innovation & Design Thinking von der Guglielmo Marconi Universität. Tülay ist zudem zertifizierte Coachin und Mentorin.