About
Tülay McNally Tetiker
I work with the people and decisions that shape games, bringing together development operations, inclusive design and creative leadership.
Games · People · Culture
A career across games and cultures.
With Turkish roots and a career spanning Germany, the UK, Canada, Sweden and Spain, I bring an international perspective to how games are made and experienced.
Over more than twenty years in game development, I have worked across SEGA, Square Enix, BioWare, DICE, Electronic Arts and Scopely. My work connects player needs, creative teams and organisational decisions.
Today, my work at Scopely includes leading PlayForAll. Previously, I was EA’s first Director of Inclusive Design & Product Development, following leadership roles in QA and development operations.
Learning · Community
Qualifications & approach.
Cultural intelligence, coaching and design thinking inform how I lead, listen and collaborate.
- CoachingICF Associate Certified Coach (ACC) · EMCC-accredited coach and mentor
- Cultural intelligenceCQ® Certified Facilitator · Cultural Intelligence Center
- Innovation & design thinkingPostgraduate Diploma · Guglielmo Marconi University
- Culture & historyMA, American Culture, History and Society · Ludwig-Maximilians-Universität München
Currently studying philosophy at the University of Hagen, specialising in political philosophy, with the aim of pursuing a master’s degree.
I serve on the GDC Advisory Board and am a Patron of Safe In Our World.
I am also writing Inclusive Game Design (working title), bringing together practical frameworks, production guidance and specialist perspectives.
Beyond this website
Find me elsewhere.
LinkedIn ↗
My professional profile and career history.
Lime to Lemon ↗
My personal journal: photographs, travel, AI companions and reflections.
Email me ↗
For a conversation about my work, writing or speaking.